Articles and original commentary updated regularly about drug naming

strategy, creativity and safety.

September 28, 2017

Originally published in 

Drug names often seem like insane semantic puzzles, 

but their hidden meanings can be traced back

to traits found in every drug.

Being in the drug naming business, I’ve had my share of cocktail party chitchats on the quizzical nature of drug brand...

June 27, 2016

The Brexit “leave” vote was stunning, and no doubt causes a great deal of uncertainty for Britain. The former 28-country European Union (EU) will be 27, when Europe’s second-largest economy (and the world’s fifth largest) exits.

And how is the biopharma industry feeling...

June 21, 2016

Drug Naming in 2016

Heading into the summer months, it’s a good time to consider what you’ve accomplished so far this year, and what’s ahead for the second half. For me the first half had been doubling up on serving clients and launching my new website.

Previously, ...

June 7, 2016

I am delighted to announce the launch of my new website.

It has been a labor of love, but I can finally take a breath now and get back to devoting all my energy to helping clients create drug names, my passion. Many thanks to all those who helped out with the new w...

Please reload


Is That Really the Drug Name? Take This Quiz and Find Out

December 21, 2017

Please reload