Articles and original commentary updated regularly about drug naming

strategy, creativity and safety.

Is That Really the Drug Name? Take This Quiz and Find Out

Can you tell which names are proprietary brand names and which are not?

Pharma Naming & Marketing Quiz 2015

Another big year for the biopharma industry is behind us, and what took place––in its marketing, advertising, mergers & acquisitions,...

Drug Naming Wish List 2015

The lead executive charged with naming a new pipeline drug today has one of most uncertain jobs in all of biopharma. Faced with multiple...

The Secret Formula Behind Every Drug Name

Drug Naming Lessons

Don’t Feel Like Sisyphus When Naming Your Drug

4 Pitfalls To Cooking Up Tasty Drug Names

The 2015 Drug Naming Awards