- 3 min
Is That Really the Drug Name? Take This Quiz and Find Out
Can you tell which names are proprietary brand names and which are not?


- 4 min
Pharma Naming & Marketing Quiz 2015
Another big year for the biopharma industry is behind us, and what took place––in its marketing, advertising, mergers & acquisitions,...


- 2 min
Drug Naming Wish List 2015
The lead executive charged with naming a new pipeline drug today has one of most uncertain jobs in all of biopharma. Faced with multiple...