Articles and original commentary updated regularly about drug naming

strategy, creativity and safety.

Drug Naming Lessons

Something happened recently that’s rarely seen in drug naming these days: Evoke Pharma announced that it’s new proprietary name, GIMOTI™,...

5 Tactics To Easier Drug Name Approval

If you’ve read my previous post (Part I––see blog, "Drug Naming In North America: It's Complicated"), you have a better understanding of...

Drug Naming Wish List 2015

The lead executive charged with naming a new pipeline drug today has one of most uncertain jobs in all of biopharma. Faced with multiple...

6 Reasons To Hate Drug Naming

Allow me a rant. No, I don't really hate naming drugs. I love it. But I do see drug naming becoming more challenging. Mostly because 2014...

Are Drug Names Making You Sick?

The pharmaceutical brand naming world is buzzing with a battle over biosimilars naming, a regulations juggernaut, and a stack of whacky...

The Secret Formula Behind Every Drug Name

Drug Naming Lessons

Don’t Feel Like Sisyphus When Naming Your Drug

4 Pitfalls To Cooking Up Tasty Drug Names

The 2015 Drug Naming Awards