- 4 min
Pharma Naming & Marketing Quiz 2015
Another big year for the biopharma industry is behind us, and what took place––in its marketing, advertising, mergers & acquisitions,...
- 2 min
5 Tactics To Easier Drug Name Approval
If you’ve read my previous post (Part I––see blog, "Drug Naming In North America: It's Complicated"), you have a better understanding of...
- 2 min
Drug Naming In North America: It's Complicated
If you’re planning to develop a drug name for use in the U.S. and Canada, this article will help you understand the new regulations. And...
- 4 min
What Do Oprah, Scarlett & Medical Marijuana Have in Common? Drug Naming.
The inspiration for this article comes from Stuart Elliott. Before taking an early retirement at the end of 2014, Mr. Elliott was the New...
- 3 min
The 2015 Drug Naming Awards
It’s that glamorous time of the year again. The awards season: the Globes, the Grammys, the Emmys, and the granddaddy of them all, the...
- 2 min
Drug Naming Wish List 2015
The lead executive charged with naming a new pipeline drug today has one of most uncertain jobs in all of biopharma. Faced with multiple...
- 3 min
6 Reasons To Hate Drug Naming
Allow me a rant. No, I don't really hate naming drugs. I love it. But I do see drug naming becoming more challenging. Mostly because 2014...
- 3 min
Are Drug Names Making You Sick?
The pharmaceutical brand naming world is buzzing with a battle over biosimilars naming, a regulations juggernaut, and a stack of whacky...
