Articles and original commentary updated regularly about drug naming

strategy, creativity and safety.

Drug Naming Lessons

Something happened recently that’s rarely seen in drug naming these days: Evoke Pharma announced that it’s new proprietary name, GIMOTI™,...

Does Brexit Spell Bad Medicine For Drug Naming?

The Brexit “leave” vote was stunning, and no doubt causes a great deal of uncertainty for Britain. The former 28-country European Union...

Gary Martin Group New Website Is Live.

I am delighted to announce the launch of my new website. It has been a labor of love, but I can finally take a breath now and get back to...

Thanksgiving Trimmings: Obesity Market Bulging with New Drugs

Thanksgiving is right around the corner. It’s the time of the year we ring in the holiday season and bring together the melting pot of...

The Secret Formula Behind Every Drug Name

Drug Naming Lessons

Don’t Feel Like Sisyphus When Naming Your Drug

4 Pitfalls To Cooking Up Tasty Drug Names

The 2015 Drug Naming Awards