Articles and original commentary updated regularly about drug naming

strategy, creativity and safety.

Drug Naming Lessons

Something happened recently that’s rarely seen in drug naming these days: Evoke Pharma announced that it’s new proprietary name, GIMOTI™,...

Pharma Naming & Marketing Quiz 2015

Another big year for the biopharma industry is behind us, and what took place––in its marketing, advertising, mergers & acquisitions,...

The 2015 Drug Naming Awards

It’s that glamorous time of the year again. The awards season: the Globes, the Grammys, the Emmys, and the granddaddy of them all, the...

The Secret Formula Behind Every Drug Name

Drug Naming Lessons

Don’t Feel Like Sisyphus When Naming Your Drug

4 Pitfalls To Cooking Up Tasty Drug Names

The 2015 Drug Naming Awards