Drug Naming

Creating safe drug names is at the heart of what we do.

 
 

OUR WORK

OUR SERVICES

 

CREATION

Global Brand Naming

Clinical Trial Naming

Drug Class Naming

USAN & INN Naming

Corporate Naming

Franchise Naming

Technology Naming

Delivery System Naming

Umbrella Brand Naming

Medical Device Naming

Drug Name Modifier Naming

Medical Condition Naming

Animal Health Naming

 

STRATEGY

Brand Architecture

Brand Equity Development

Brand Name Consulting

Brand Positioning/Messaging

Brand Strategy

Clinical Trial Branding

Corporate Identity Development

Naming Architecture

Name Launch Communications

Nomenclature Systems

Scientific Statements

Segment Identifier Development

Ideation / Workshops

RESEARCH

Consumer/Patient Market Research

Drug Name Safety Evaluation

Global Linguistic Screening

Global Trademark Screening

HCP/Pharmacist Market Research

LA/SA Assessments

Medication Safety Analysis

Name Attribute Evaluation

Name Prescreening

Regulatory Consult

Regulatory Rebuttal

Regulatory Submission & Reports

Trademark Filing

    IF YOU NEED A NEW BRAND NAME FOR A NEW DRUG AND WANT TO WORK WITH ONE OF THE INNOVATORS IN PHARMACEUTICAL BRAND NAMING FIELD GARY IS THE FIRST PERSON YOU SHOULD CALL.

 

GARY IS NOT ONLY CREATIVE AND INNOVATIVE HE KNOWS THE BRAND NAMING RESEARCH AND REGULATIONS GAME INSIDE AND OUT. GARY IS A STRATEGIC PARTNER AND A GREAT TEAM PLAYER THAT HAS A PROVEN PROCESS TO HELP YOU DEVELOP THE BRAND NAME THAT WILL NOT ONLY BE MEMORABLE, RESONATE, AND MOTIVATE YOUR CUSTOMERS IT WILL BE EASY TO WRITE, DISPENSE AND MOST IMPORTANTLY KEEP YOUR CUSTOMERS SAFE.

 

–KEN HERMAN, WHILE AT ARENA PHARMACEUTICALS

OUR EXPERIENCE

 

YEARS OF DRUG

NAMING EXPERIENCE

APPROVED 

DRUG NAMES

SUCCESSFUL COMPANY

RELATIONSHIPS

20+

200+

2000+

Abbott

Abelcet

Actelion

Advil

Alexion

Allergan

Alza

Amgen

AstraZeneca

Bausch & Lomb

Baxter

Biogen

BioMarin

Biomira

Bisolvon

Bristol-Myers Squibb

Caelyx

Cayston

Celebrex

Chiron

Colgate

Connetics

Corus

Dendreon

Edwards Life Sciences

 

Elan

Eli Lilly

EMD

Enablex

Enbrel

Erbitux

Extina

Exubera

Forest

Ganfort

Genentech

Gilead

Hospira

ImClone

Inex

Intarcia

Iressa

Janssen

Johnson & Johnson

Kaletra

Kiovig

Kosan

La Jolla

LifeScan

Luxiq

 

Marqibo

Maxim

Medtronic

Merck (DuPont Merck)

Merck KGaA

Miraluma

Motrin IB

Mucosolvan

Nektar

NeoRx

Novartis

NPS

Nuvelo

Olux

Ortho-McNeil

PDL

Pfizer

Preos

Prolia

Procter & Gamble

Questcor

Relpax

Repatha

Replidyne

Roche

Sensipar

Soliris

Sonata

Sureclick

Theravance

Tracleer

TransOral

Veletri

Verluma

Vfend

Viadur

Viagra

Vertex

Vivus

Wyeth

Xtent

Xolair

Zevalin

Zomig

Zymar

Zyrtec

NOTE: Gary Martin led these and many other naming engagements as managing director at leading branding firms.
 

OUR CLIENTS

CASE STUDIES

DRUG NAMING: HELPING YOU AT ALL STAGES OF DEVELOPMENT 

PHASE III

 FIXING A 

REGULATORY JAM

PHASE II

CREATING A

GLOBAL BRAND 

POST-LAUNCH

RETAINING

BRAND EQUITY

PHASE I

NAMING

CLINICAL TRIALS 

 
CASE STUDY SNAPSHOT: SUCCESS IN PROGRESS 

HOW YOU CAN EARN 

THE THUMBS UP

IN YOUR COMPANY,

 AND BECOME A DRUG-NAMING ROCK STAR TOO!

 

Diane, a key member of a biopharma start-up, needed help naming their late-stage compound, or else face costly delays at FDA.

 

Her problem was that no one at the small company had ever engaged in drug naming before, and she wasn't sure what to budget. When she called us, we offered free advice and outlined several naming options at her disposal.

 

She opted to bring us on board, and our team went right to work. Using proprietary tools to gather Diane’s team input, we quickly created a large pool of potential drug names. Several of our names proved to resonate with her senior managers, and that helped Diane convince them to stay on course with naming and avoid trouble. 

 

We were delighted... first because Diane was a fantastic partner who turned to us as her advisor; but what really warmed our hearts was that she's now famously known inside her company as the "naming guru."  

 

We are betting that this sobriquet will soon change to “Naming Guru–VP."

 

(Diane is a fictitious name but her story is real. At this time, there is no public brand name announcement. As is sometimes the case with start-ups, flying underneath the radar is preferred. We respect our client's privacy.)

 

Does your naming project need an infusion of new blood?  

Take The Safe Drug Naming Challenge.

 

 

 

And Get Your Free Prescription For Success.  

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1-415-425-4273

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