Creating safe drug names is at the heart of what we do.
Brand Name Consulting
Corporate Identity Development
Name Launch Communications
Ideation / Workshops
Consumer/Patient Market Research
Global Linguistic Screening
Global Trademark Screening
HCP/Pharmacist Market Research
Medication Safety Analysis
Name Attribute Evaluation
Regulatory Submission & Reports
IF YOU NEED A NEW BRAND NAME FOR A NEW DRUG AND WANT TO WORK WITH ONE OF THE INNOVATORS IN PHARMACEUTICAL BRAND NAMING FIELD GARY IS THE FIRST PERSON YOU SHOULD CALL.
GARY IS NOT ONLY CREATIVE AND INNOVATIVE HE KNOWS THE BRAND NAMING RESEARCH AND REGULATIONS GAME INSIDE AND OUT. GARY IS A STRATEGIC PARTNER AND A GREAT TEAM PLAYER THAT HAS A PROVEN PROCESS TO HELP YOU DEVELOP THE BRAND NAME THAT WILL NOT ONLY BE MEMORABLE, RESONATE, AND MOTIVATE YOUR CUSTOMERS IT WILL BE EASY TO WRITE, DISPENSE AND MOST IMPORTANTLY KEEP YOUR CUSTOMERS SAFE.
–KEN HERMAN, WHILE AT ARENA PHARMACEUTICALS
YEARS OF DRUG
Bausch & Lomb
Edwards Life Sciences
Johnson & Johnson
Merck (DuPont Merck)
Procter & Gamble
NOTE: Gary Martin led these and many other naming engagements as managing director at leading branding firms.
CASE STUDY SNAPSHOT: SUCCESS IN PROGRESS
HOW YOU CAN EARN
THE THUMBS UP
IN YOUR COMPANY,
AND BECOME A DRUG-NAMING ROCK STAR TOO!
Diane, a key member of a biopharma start-up, needed help naming their late-stage compound, or else face costly delays at FDA.
Her problem was that no one at the small company had ever engaged in drug naming before, and she wasn't sure what to budget. When she called us, we offered free advice and outlined several naming options at her disposal.
She opted to bring us on board, and our team went right to work. Using proprietary tools to gather Diane’s team input, we quickly created a large pool of potential drug names. Several of our names proved to resonate with her senior managers, and that helped Diane convince them to stay on course with naming and avoid trouble.
We were delighted... first because Diane was a fantastic partner who turned to us as her advisor; but what really warmed our hearts was that she's now famously known inside her company as the "naming guru."
We are betting that this sobriquet will soon change to “Naming Guru–VP."
(Diane is a fictitious name but her story is real. At this time, there is no public brand name announcement. As is sometimes the case with start-ups, flying underneath the radar is preferred. We respect our client's privacy.)