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Gary Martin
Founder

I believe drug names matter, and I have helped companies develop hundreds of names, including Perjeta®, Spiolto®, Flixabi®, Enbrel®, Celebrex® and Viagra®.
I have written about naming in, and have been covered by,
The New York Times, Advertising Age, The Boston Globe, BBC News Magazine, LinkedIn Pulse, and NPR Radio.
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