- 3 min
Is That Really the Drug Name? Take This Quiz and Find Out
Can you tell which names are proprietary brand names and which are not?
- 3 min
The Secret Formula Behind Every Drug Name
Originally published in Drug names often seem like insane semantic puzzles, but their hidden meanings can be traced back to traits found...
- 4 min
Drug Naming Goes Hollywood
The 2017 Academy Awards of Drug Naming It’s that glamorous time of the year again. The awards season is here: the Globes, the Grammys,...
- 2 min
Drug Naming Lessons
Something happened recently that’s rarely seen in drug naming these days: Evoke Pharma announced that it’s new proprietary name, GIMOTI™,...
- 1 min
Does Brexit Spell Bad Medicine For Drug Naming?
The Brexit “leave” vote was stunning, and no doubt causes a great deal of uncertainty for Britain. The former 28-country European Union...
- 1 min
Don’t Feel Like Sisyphus When Naming Your Drug
Drug Naming in 2016 Heading into the summer months, it’s a good time to consider what you’ve accomplished so far this year, and what’s...
- 1 min
Gary Martin Group New Website Is Live.
I am delighted to announce the launch of my new website. It has been a labor of love, but I can finally take a breath now and get back to...
- 4 min
Pharma Naming & Marketing Quiz 2015
Another big year for the biopharma industry is behind us, and what took place––in its marketing, advertising, mergers & acquisitions,...
- 3 min
4 Pitfalls To Cooking Up Tasty Drug Names
I love potatoes. Always have. I love roasted potatoes even more. It may have something to do with my dad growing up on a potato farm in...
- 2 min
5 Tactics To Easier Drug Name Approval
If you’ve read my previous post (Part I––see blog, "Drug Naming In North America: It's Complicated"), you have a better understanding of...
