Articles and original commentary updated regularly about drug naming

strategy, creativity and safety.

September 28, 2017

Originally published in 

Drug names often seem like insane semantic puzzles, 

but their hidden meanings can be traced back

to traits found in every drug.

Being in the drug naming business, I’ve had my share of cocktail party chitchats on the quizzical nature of drug brand...

February 7, 2017

The 2017 Academy Awards

of Drug Naming

It’s that glamorous time of the year again. 

The awards season is here: the Globes, the Grammys, the Emmys, and the granddaddy of them all, the Academy Awards.

So, why not the Drug Naming Awards? Hollywood has the Oscars, and Drug Na...

June 27, 2016

The Brexit “leave” vote was stunning, and no doubt causes a great deal of uncertainty for Britain. The former 28-country European Union (EU) will be 27, when Europe’s second-largest economy (and the world’s fifth largest) exits.

And how is the biopharma industry feeling...

June 21, 2016

Drug Naming in 2016

Heading into the summer months, it’s a good time to consider what you’ve accomplished so far this year, and what’s ahead for the second half. For me the first half had been doubling up on serving clients and launching my new website.

Previously, ...

June 7, 2016

I am delighted to announce the launch of my new website.

It has been a labor of love, but I can finally take a breath now and get back to devoting all my energy to helping clients create drug names, my passion. Many thanks to all those who helped out with the new w...

January 8, 2016

Another big year for the biopharma industry is behind us, and what took place––in its marketing, advertising, mergers & acquisitions, regulation, and drug naming––was packed with hope, rage, creativity, ego, and big bucks.


Quiz yourself on some of the year’s big storie...

October 27, 2015

I love potatoes. Always have. I love roasted potatoes even more. It may have something to do with my dad growing up on a potato farm in New Brunswick, Canada. So when I recently scrolled across a big glossy photo of roasted potatoes under the title, “6 Things You Are D...

May 13, 2015

If you’ve read my previous post (Part I––see blog, "Drug Naming In North America: It's Complicated"), you have a better understanding of how new naming regulations in North America will shake out. This post (Part 2) lays out several tactics to help your drug name pass...

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Is That Really the Drug Name? Take This Quiz and Find Out

December 21, 2017

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