- 3 min
The Secret Formula Behind Every Drug Name
Originally published in Drug names often seem like insane semantic puzzles, but their hidden meanings can be traced back to traits found...
- 4 min
Drug Naming Goes Hollywood
The 2017 Academy Awards of Drug Naming It’s that glamorous time of the year again. The awards season is here: the Globes, the Grammys,...
- 2 min
Drug Naming Lessons
Something happened recently that’s rarely seen in drug naming these days: Evoke Pharma announced that it’s new proprietary name, GIMOTI™,...
- 4 min
Pharma Naming & Marketing Quiz 2015
Another big year for the biopharma industry is behind us, and what took place––in its marketing, advertising, mergers & acquisitions,...
- 3 min
4 Pitfalls To Cooking Up Tasty Drug Names
I love potatoes. Always have. I love roasted potatoes even more. It may have something to do with my dad growing up on a potato farm in...
- 4 min
What Do Oprah, Scarlett & Medical Marijuana Have in Common? Drug Naming.
The inspiration for this article comes from Stuart Elliott. Before taking an early retirement at the end of 2014, Mr. Elliott was the New...
- 3 min
The 2015 Drug Naming Awards
It’s that glamorous time of the year again. The awards season: the Globes, the Grammys, the Emmys, and the granddaddy of them all, the...
- 3 min
Thanksgiving Trimmings: Obesity Market Bulging with New Drugs
Thanksgiving is right around the corner. It’s the time of the year we ring in the holiday season and bring together the melting pot of...
- 3 min
Are Drug Names Making You Sick?
The pharmaceutical brand naming world is buzzing with a battle over biosimilars naming, a regulations juggernaut, and a stack of whacky...
