- 2 min
Drug Naming Lessons
Something happened recently that’s rarely seen in drug naming these days: Evoke Pharma announced that it’s new proprietary name, GIMOTI™,...
- 1 min
Does Brexit Spell Bad Medicine For Drug Naming?
The Brexit “leave” vote was stunning, and no doubt causes a great deal of uncertainty for Britain. The former 28-country European Union...
- 1 min
Don’t Feel Like Sisyphus When Naming Your Drug
Drug Naming in 2016 Heading into the summer months, it’s a good time to consider what you’ve accomplished so far this year, and what’s...
- 4 min
Pharma Naming & Marketing Quiz 2015
Another big year for the biopharma industry is behind us, and what took place––in its marketing, advertising, mergers & acquisitions,...
- 2 min
5 Tactics To Easier Drug Name Approval
If you’ve read my previous post (Part I––see blog, "Drug Naming In North America: It's Complicated"), you have a better understanding of...
- 2 min
Drug Naming In North America: It's Complicated
If you’re planning to develop a drug name for use in the U.S. and Canada, this article will help you understand the new regulations. And...
- 3 min
The 2015 Drug Naming Awards
It’s that glamorous time of the year again. The awards season: the Globes, the Grammys, the Emmys, and the granddaddy of them all, the...
- 2 min
Drug Naming Wish List 2015
The lead executive charged with naming a new pipeline drug today has one of most uncertain jobs in all of biopharma. Faced with multiple...
- 3 min
Thanksgiving Trimmings: Obesity Market Bulging with New Drugs
Thanksgiving is right around the corner. It’s the time of the year we ring in the holiday season and bring together the melting pot of...
- 3 min
Are Drug Names Making You Sick?
The pharmaceutical brand naming world is buzzing with a battle over biosimilars naming, a regulations juggernaut, and a stack of whacky...
